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“Reut has written a book with passion and love, sharing her experience and real knowledge. Those who take the time to read and study her work will find it adding value to their profession as managers trainers or consultants.” / Ichak Adizes Ph.D Author, Fellow, International Academy of Management, and selected among the top 30 USA consultants by Executive Excellence Journal.

“The author posits a bold and evolutionary thesis: a shift from vertical to horizontal thinking in organizations facilitates excellence in performance that exceeds results achieved by conventional problem solving methods based on analysis and logic and vertical conclusions. A lateral reorganization of experience places value on the quality of relationships, integrative thinking and inclusion of all perspectives in the problem solving process. The application of this revolutionary view should transform not only organizational but personal outcomes. I heartily recommend this book.”/ Harville Hendrix, Ph. D. Author of the best seller Getting the Love You Want: A Guide for Couples.

“Out Swim the Sharks” will open your eyes to the fact that in a global economy where connections between talented people and companies is the key engine of business growth, kindness is the lubricant that eliminates friction and enhances creatively productive relationships.”/ Robert Hargrove, Coaching guru and bestselling author of Masterful Coaching

“We are reaching the point in our evolution in society where we need - and are able - to step back to a higher level of abstraction and meta-cognition on how things are, how they could be and the role we can play in transforming them from one to the other. Reut’s book combines emerging and unconventional insights and perspectives in a provocative way that will give people who are exploring the boundaries of human mastery a set of intervention tools for creating a better world. It’s a frank and brave expression of a perspective that seeks to combine the physical and attitudinal.”/ Gary Berlet, #1 expert on Systemic Thinking worldwide, CEO of Productivity Solutions International

From reviews on Amazon:

“Most experienced managers recognize that systems within an organization control as a maximum to influence as a minimum the behavior of people within that entity. Therefore, if the goal is to change behavior, the systems (both conscious and subliminal) supporting the current behavior must be surfaced. Reut’s book gives a different and helpful perspective for identifying the DNA of many subliminal behavior influencing systems. This in itself can facilitate the systemic change required to support the desired behavior. I strongly recommend this book for those managers who want to look beyond the obvious.” Vincent L. Zirpoli, CEO Mega Marketing Inc

 ”Too many people mistake ‘being kind’ for ‘being a pushover.’ This valuable book demonstrates quite the opposite: namely, that kindness can produce results that are far more profound, far more dramatic, and far more sustainable. Your staff will thank you for reading it and following its counsel.” Kaila J. Colbin 

“Outswim the Sharks” is a rare gift - a complete work of historical merit defining a New Way of looking at management. In this book you hold in your hands incisive solutions to employee empowerment management dilemmas that have plagued corporations for years.
The old and tired maxim of “all employees go bad eventually” and the simplistic practice annually of firing the bottom 20% producing workforce simply vanish with Reut Schwartz-Hebron’s teachings.
Her clear delineation of her principles of kindness and excellence, combined into her KindExcellence theorem, when implemented, trigger a cascade - a consequent organizational chain reaction guaranteed to turn heads - directly and positively catapulting a business into unprecedented profitability.
I have been in medical management for over two decades and regret not having her book by my side over these years. Believe me, “Outswim the Sharks” is now our management Bible.
Whether a small business or large corporation, Reut’s book applies equally well, and I’ll offer this friendly warning: ignore her book at your own peril. ” James C. J. Fairfield, MD

“This book is a great resource for anyone interested in elevating the production and morale of their respective teams. The author did a great job of explaining her concepts in an insightful way without sounding preachy.
I believe that the concepts outlined in this book can be applied to any workplace or any family environment.” James Simcoe

“I have just read Ms. Schwartz-Hebron’s intriguing book on how to compete with the corporate sharks and come out of the battle intact and on the winning side. She makes a valuable point by demonstrating that rather than following the typical first year business school tactic - decapitate the opposition, bury them, clean up and get on with the next marketing plan - more can be gained by the shrewd use of well tested motivational techniques that reward desired behaviour rather than punishing those who take the wrong road. It is a genuine life lesson that she puts forward for the reader’s consideration, applicable across a wide range of human activities and not just in the board room. She suggests a practical way of turning the “bored room” into a live organism that becomes an enabling system rather than a Star Chamber. Bravo, Ms. Schwartz-Hebron! ” Wang Wei “Tony Barnes”

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